|ประเภทธุรกิจ||Digital Marketing Agency|
|ตําแหน่ง||Digital Media Planner & Buyer|
|ภาษา||English -Business level|
The Digital & Marketing agency company.
Location is in Sathorn , Bangkok
Required Position : Digital Media Planner & Buyer
Job Description & Responsibilities
• Keeping up to date with the media fluctuations in popularity ratings and developments in the industry
• Help identify target audiences and plan media campaigns to support client’s objective from brand awareness to (e-com) sales conversion.
• Compare and negotiate rates, ad space and airtime
• KOLs/Community Activation
• Assessing the competition of market, competitors research to find the competitive edge
• Campaign selection, setup, optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately via different digital touchpoints.
• Monitor costs and Return on Ad Spent (RoAS) & the ROI (Return on Investment)
• Report to clients and build long-term relationships
• Proven experience as Digital Media Buyer or similar role; experience in offline media is preferred
• Well-Rounded in Various Digital Media Platform ; Facebook, Google, Line, Twitter and etc.
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• E-commerce ad setup & buying (CPAS) for market place and brand site
• Working knowledge of media analytics software (e.g. comScore, social listening and etc.)
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• BSc/BA in Marketing, Advertising or related field
• Able to work independently from home or anywhere
• Media Agency Background is a plus