CHIEF MARKETING OFFICER (CMO)/Shopping Mall Business — Head Office, Bangkok

Detail

【Job Description】
-Brand & Strategy
Develop and drive corporate/mall brand strategy and ensure consistency across all touchpoints
Position the mall's brand to appeal to both international tourists and local residents
-Marketing Planning
Develop and execute monthly/quarterly/annual marketing and sales promotion plans
Drive measurable results in footfall traffic and sales performance
-PR & Communications
Lead PR strategy to build strong brand image and public recognition
-Tenant Mix & Leasing Support
Collaborate with Operations/Leasing on Tenant Mix strategy to optimize sales and space performance
Source and manage casual leasing tenants to boost revenue
-Advertising & Promotions
Oversee advertising across media channels
Plan seasonal/campaign-based promotions, factoring in tourist high/low seasons and international festivals
-Sales Tools
Develop marketing collateral: brochures, tariff sheets, presentation decks
-Team Leadership
Lead, manage, and develop the full Marketing team
Champion modern marketing practices and operational excellence

【Qualification】
-Bachelor's/Master's in Marketing, Advertising, Business Administration, or related field
-15+ years in marketing management, ideally within retail, property, or tourism-related industries
-Brand strategy, digital marketing & social media, campaign management, negotiation, data-driven marketing/analytics
-Creative, strategic thinker, strong leadership presence, comfortable presenting to CEO/Board level
-Based in Bangkok; willing to travel regularly to Phuket
-Experience marketing to international/tourist audiences; prior work in hospitality-adjacent or tourism-driven retail

【Allowance & Benefit】
Group Health Insurance
Provident Fund
5-Day Workweek (Saturday & Sunday off)
Extra Public Holidays (Above statutory minimum)
Annual Leave (Starting at 10 days, increasing with tenure)
Annual Merit Increase
Performance-based Bonus (2 to 3 months)

【Working Hour】
-Mon-Fri 9.00-18.00